Fashion, Illustration & Photography from Finland

Helsinki FRESH is a Finnish cultural export agency founded in 2012. The agency's mission is to promote Finnish design and culture abroad.

In 2012 Helsinki FRESH presents 25 top Finnish designers in their book Helsinki FRESH: 25 Young Creatives and in the Helsinki FRESH exhibition 15.6.-8.7.2012 in the Direktorenhaus, the exhibition space in the heart of Berlin.

Jenni Alava

Helsinki FRESH Jenni Alava, photo by Heidi Uutela

Jenni Alava (b.1983)

Fashion designer for her own label Jenni Alava since 2010

Jenni Alava is a knitwear and fashion designer. Her design is very strongly attached to the clothes she feels we need. Function and sustainability in both, quality and design are a starting point.